Styrian Flower Road

The region’s most beautiful floral villages are joined by the Styrian Flower Road, offering up an unrivalled paradise of blossoms. Enjoy the colourful splendour and friendly flower lovers on the way through St. Jakob im Walde, Wenigzell, Vorau, Mönichwald, Pöllauberg, St. Lorenzen am Wechsel, Strallegg, St. Kathrein am Offenegg, Hartberg and Fischbach. Regale yourself with the luxuriance of flowers and blossoms maintained by the residents and many volunteers.

A sea of flowers

The Styrian Flower Road was established in 1990 and the first flower parade was held one year later. The Sovereigns of the Styrian Flower Road appearing in dirndl dresses named after the adventure road (also called theme road) were first crowned in the same year.

A journey along what is surely Eastern Styria’s most floral tourist route is truly a special indulgence, and not only because of the flowers, gardens and landscape. The warm and friendly hosts, attractive excursion destinations and culinary delights also contribute to a varied trip through a colourful and flourishing landscape.

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Flower parade 2025

On September 7, 2025, the time has finally come again: the Flower Parade will take place in the municipality of Vorau - for the second time! Another highlight will be the election of the new Flower Parade Highnesses, who will represent the Styrian Flower Route until the next Flower Parade in 2027.

You can look forward to an impressive variety of flowers and artistically designed flower sculptures as far as the eye can see.

The flower parade is a unique highlight that can only be experienced every two years in Eastern Styria and delights visitors from near and far.

Communities of the Flower Road

11 floral villages united to form the Styrian Flower Road. Most of them are prizewinners in Styria’s state floral decoration contest and some have already won awards in the European “Entente Florale” competition.

St. Jakob im Walde

Strallegg

St. Kathrein am Offenegg

Vorau

Wenigzell

Pöllauberg

Waldbach - Mönichwald

Hartberg

St. Lorenzen am Wechsel

Fischbach

Gardens along the Flower ROad

Aside from the magnificence of flowers, each of the 10 floral villages features numerous other attractions and destinations, such as the Pöllauberger pilgrimage church, Vorau Abbey or the Kräftereich St. Jakob im Walde. The GenussCard is a special offer for Eastern Styria. After the first night’s stay with a GenussCard partner, it allows you to explore more than 280 destinations in three regions at no charge. You also enjoy numerous benefits with the bonus partners. If you want to learn more about flowers and herbs, visit the Sulamith Garden, relax by the “Blumenpfau” flower peacock in the Mönichwalder Park or take part in various herb workshops.

The hanging Gardens of the Sulamith

Themed Gardens - Garden Village Pöllauberg

Kräftereich St. Jakob im Walde

Veronikas herbfarm

This was the Flower parade 2023

A truly flowery event took place on September 10 in the Adventure Region of Eastern Styria: The traditional flower parade of the Styrian Flower Road stopped in the popular pilgrimage site of Pöllauberg.

Thousands of guests admired the flower wagons decorated with much love and skill - at the end the tourism association St. Kathrein am Offenegg was happy about the award "Most beautiful flower wagon".

THIS WAS THE FLOWER PARADE IN PÖLLAUBERG

Video

In this video you will find a few highlights and impressions of the beautifully decorated flower carts of the Flower Parade 2023 in Pöllauberg, in the Pöllauer Tal Nature Park.

Get inspired

The Styrian Flower Road with its various gardens and parks invites you to linger and enjoy. Stroll through the floral villages at your leisure, enjoy culinary delights of the hosts or visit the various excursion destinations. You may also encounter flower lovers here and there, looking after the floral arrangements.

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