The Styrian Flower Road was established in 1990 and the first flower parade was held one year later. The Sovereigns of the Styrian Flower Road appearing in dirndl dresses named after the adventure road (also called theme road) were first crowned in the same year.
A journey along what is surely Eastern Styria’s most floral tourist route is truly a special indulgence, and not only because of the flowers, gardens and landscape. The warm and friendly hosts, attractive excursion destinations and culinary delights also contribute to a varied trip through a colourful and flourishing landscape.