Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Bauernstadl Feldbach | © Tourismusverband Feldbach/ B. Bergmann
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  • Feldbach

Bauernstadl - Die Region im Einkaufskorb

Directly from the farmer: In the Bauernstadl you will find the largest selection of fresh delicacies and food from the...
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Honig | © Vulkanlandmarkt, Werner Krug
  • Bad Gleichenberg

Vulkanlandmarkt Bad Gleichenberg

THE specialty market - try, taste and buy right in the center of Bad Gleichenberg.
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Verkaufsladen | © Familie Auer
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  • Kapfenstein

Apfelhof Auer in Kapfenstein

A family business in the middle of Kapfenstein in Thermen- & Vulkanland Steiermark for all apple lovers! Family...
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Weinhof Ulrich | © Weinhof Ulrich
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  • St. Anna/Aigen

Weinhof Ulrich in St. Anna/A.

"The quality of the wines grows in the vineyard," says Rupert Ulrich. This is also reflected in the unmistakable...
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Image SteierREIS | © SteirerREIS by Fuchs
  • Klöch

SteirerREIS by Fuchs

Indulgence offer:Styrian rice products, "Steirer Reis by Fuchs" (noodles, flour, semolina, beer, rice pudding, brown...
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Holunder Wunderwelt | © Holunder Wunderwelt
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  • Feldbach

Holunder Wunderwelt - Obstbau Christandl

The Holunder-Wunderwelt is a show-, experience- and enjoyment garden at the fruit farm of the Christandl family, which...
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urlmueller | © Urlmüllers Paradeis Paradies
  • Straden

Urlmüllers Paradeis Paradies in Straden

Now Styria has his own "tomato king". Family Unger produces many dozens of tomatoes varieties and peppers under the old...
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wine experience Martin Wippel Riegersburg  | © Der Ferder
  • Riegersburg

Wine experience Martin Wippel

Culinary delights and wine enjoyment await you at the Wippel family business. Additionally incorporated in the wine...
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Dominik | © Einfach Fitz die Zuckerbäcker, Sissi Furgler
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  • Bad Gleichenberg

Simply Fitz - The confectioner

Look forward to fresh tartlets, macarons, chocolates, delicious ice cream sundaes and delicious breakfast dishes every...
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Sujetfoto Tomate | © TVB Thermen- & Vulkanland
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  • Bad Gleichenberg

Mein Bauernladen in Bad Gleichenberg

Obstbau Weiß - they know what has a good taste in Thermen- & Vulkanland Steiermark! Wine, pumpkin seed oil,...
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Maitz Kaffeerösterei | © Maitz Kaffeerösterei
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  • St. Anna/Aigen

Maitz - Kaffeerösterei in ‌St. Anna/A.

There is a coffee roasting plant in Frutten-Gießelsdorf. For the Maitz family, this is the first step towards their...
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Imkerei und Bauernladen Rauch | © Imkerei und Bauernladen Rauch
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  • Feldbach

Imkerei und Bauernladen Rauch

Honey makes life sweet! Experience diversity of varieties in the farm store: Forest, chestnut, lime blossom, flower,...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS