Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann Variety of cheese art manufactory in Riegersburg | © bernhard bergmann | bernhard bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

DeMerin | © derflor.at
  • open today
  • Straden

De Merin Greißlerei in Straden

Shopping like in the past. The De Merin group - an association of farmers, winegrowers and pleasure- and...
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Bevog | © Brauhaus Bevog
  • Bad Radkersburg

Brauhaus Bevog

The craft beer brewery Bevog in Bad Radkersburg in the south of the Thermenland & Vulkanland Styria produces beers...
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Vinegar tasting 1 | © Manufaktur Gölles
  • Riegersburg

Gölles - Manufactory for fine brandy & fine vinegar

Take a look behind the scenes of the Gölles manufactory, which has been producing fine brandies and vinegars for over...
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Maitz Kaffeerösterei | © Maitz Kaffeerösterei
  • St. Anna/Aigen

Maitz - Kaffeerösterei in ‌St. Anna/A.

There is a coffee roasting plant in Frutten-Gießelsdorf. For the Maitz family, this is the first step towards their...
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Gmoarieglhof | © Manuel Schneider
  • open today
  • Markt Hartmannsdorf

Gmoarieglhof

Welcome to the realm of must and vinegar, where since now also happy chickens lay colorful eggs.
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Backstube | © Einfach Fitz I Jean van Lüllik
  • open today
  • Feldbach

Einfach Fitz - Die Zuckerbäcker

That's where the "Feldbach Karamell" come from: delicately melting and made by hand. Dominik Fitz created this sweet...
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Family Kapper | © TheSchubitu
  • Fehring

Winery Kapper

Feel the attachment to tradition but also the openness to modernity. Taste the love and joy of wine at a tasting.
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Bäckerei Konditorei Café Reicht | © Bäckerei Konditorei Café Reicht
  • open today
  • Feldbach

Mehlveredelung Uller

"You know where it comes from!" is the motto in the flour refinement. Baked goods fresh from the oven are available all...
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Eingang | © Familie Krispel
  • Straden

Weingut Krispel - Genusstheater in Straden

In the beginning was the wine. Then the rustic bar and the Genießerbuschenschank was born.
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Eingang | © GlaMur- Genuss am Fluss
  • Halbenrain

GenussHirsch

We are pleased to be able to spoil you with culinary delights.
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Gesamtsteirische Vinothek | © Harald Eisenberger
  • open today
  • St. Anna/Aigen

Vinothek Steiermark in St. Anna/A.

At the centre of St. Anna am Aigen, high above the hilly landscape, the Vinothek Styria not only offers an overview of...
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the Thaller's
  • open today
  • Söchau

Wine castle Thaller

High above Maierhofen lies the Thaller family's wine castle, surrounded by vineyards and blossoming gardens. As a...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS